News - 21 March, 2024
2023 Shop! Retail Marketing Awards winners announced
Interactive, experience driven marketing and activations proved successful in 2023, with a large proportion of the campaigns awarded at the Shop! ANZ Retail Marketing Awards having an aspect of engagement and reality.
The Shop! Retail Marketing Awards, showcase the ingenuity and success of the Australian and New Zealand retail marketing industry, with entrants awarded Gold, Silver and Bronze accolades across 27 categories, spanning both physical displays and shopper experience.
While retail marketing has always sought to bring brands to life along the path to purchase, this year’s entries demonstrated that engaging consumers hearts and minds is key to driving purchase.
Neat Agency’s PUMA Footy Virtual Kick for PUMA Australia took out the top prize of the night, the Tom Harris Retail Marketing Award (Best in Show), in addition to Best Shopper Experience and three Gold and two Silver category awards.