POPAI Australia and New Zealand

Point of Purchase Advertising International (POPAI) is the only global, not-for-profit, industry association exclusively dedicated to serving the interests of all those involved in retail marketing. POPAI has 20 offices covering 45 countries and more than 1,300 members worldwide.

The organisation works to establish and maintain excellence in all aspects of retail marketing communications, raise standards of business practices and provide its' membership with information to ensure its continued position as a vital part of the marketing mix.

POPAI conducts research and organises conferences, seminars and educational programmes to benefit our members who include Brands, Retailers, Agencies, P-O-P Designers and Manufacturers, Suppliers of Digital Media in Retail and those working in Educational Sectors.