Latest News from POPAI.co.uk

RWK Design joins POPAI Australia & New Zealand!!!

Mon, 07 Dec 2009 00:03:47 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member, RWK Design!

True FMCG expertise coupled with outstanding responsiveness and creativity. That’s why our clients love us. RWK have been delivering outstanding creative packaging and POS for our blue chip clients for over 30 years. We understand and celebrate our clients’ brands and pride ourselves on being responsive to our client’s needs. Listening, responding quickly and delivering results is what we are all about.

For more information, see their website at www.rwkdesign.com.au or see the Member Directory under 'R’.

oOh!media releases Australian shopper attitude research

Fri, 04 Dec 2009 03:17:47 GMT

The typical Australian shopper won’t give up their favourite coffee, will switch between two or three bread brands and has no particular preference when it comes to toilet rolls – this is according to research commissioned by out of home (OOH) company, oOh!media.

The research was commissioned to gain insights into the attitudes of consumers within shopping centres and about different product categories, also found that consumers were receptive to retail advertising campaigns while shopping.

Over the past three years, oOh! reports that it has invested $35 million in building OOH retail advertising in 290 local, medium and large shopping centres throughout Australia, resulting in retail advertising becoming the fastest growing format in the OOH market, with the company’s retail offering, oOhretail!, delivering growth of more than 50% in the first quarter compared to the same period last year.

CEO of oOh!media, Brendon Cook, indicates while there was significant research around where people shopped, why they shop at specific centres and how often they shopped, there was little research to help advertisers determine what strategies they should deploy for point-of-decision advertising.

“Retail advertising within shopping centre search zones is still in its infancy, however we expect that this medium will soon be a key part of every FMCG media plan as advertisers really start to understand the value of the medium,” explains Cook.

The ‘How We Really Shop’ research, undertaken by The Seed and based on qualitative studies and quantitative surveys, found that in regard to shopping attitudes:
? 83% of respondents said that price discounts often influenced purchasing decisions
? 63% of respondents said they usually stick to their regular brands
? 53% said they get in and get out as quick as possible
? 53% said they know their way around the supermarket and generally go straight to the aisles they need

In regard to purchasing decisions:
? The top 5 ‘Always brand purchase’ categories were coffee (44%), cereal (39%), toothpaste (36%), washing powder (36%) and milk (33%)
? The top five ‘Sometimes brand purchase’ categories were bread (34%), cereal (27%), yoghurt (27%), soup (27%) and cheese (27%)
? The top five ‘Any brand purchase’ categories were toilet roll (30%), frozen vegetables (26%), bread (24%), crackers (22%) and pasta (22%)
? The top five ‘Home brand purchase’ categories were milk (20%), cheese (12%), pasta (11%), kitchen roll (8%) and fruit juice (6%)
? The top five ‘Impulse purchases’ were confectionery (6%), chocolate (6%), wine (4%), biscuits (4%) and ice cream (4%)

In regard to attitudes towards retail signage:
? 62% of main grocery buyers and 91% of teens noticed retail signage in varying locations
? 61% of main grocery buyers and 66% of teens believe retail signage provided more information about an offer or promotion available in store
? 58% of main grocery buyers and 70% of teens saw retail media as a way to communicate something new about a product
? 50% of main grocery buyers and 54% of teens found retail media proved a reminder to a TV campaign
? 42% of main grocery buyers and 49% of teens felt retail media brightened up the shopping centres

2008-2009 Marketing at Retail Awards Winners Announced

Mon, 26 Oct 2009 02:29:05 GMT

Thursday 22nd October saw 524 industry professionals come together to celebrate excellence in Marketing at Retail at the POPAI Awards Gala Dinner in Darling Harbour.

With 158 entries into this years Marketing at Retail Awards, competition was strong and the night saw the follwoing companies take out the top honors of Display of the Year.

Display of the Year Temporary - Wolf Blass Green Label Counter Glorifier produced for Fosters Australia by Megara Australia & Ergo Asia

Display of the Year Semi-Permanent - Excell 10 Floorstand produced for L'Oreal Paris Australia by POP Art Australia

Display of the Year Permanent - Walt Disney Target Castle LCD Display produced for Walt Disney Entertainment by Active Display Group

This night also marked a special night for Tom Harris, CEO POPAI Australia & New Zealand who following his retirement announcement was honored for his contribution to both POPAI and the industry with the coveted Display of the Year trophies now being named the "Tom Harris Display of the Year".

For full details of all winners plus case studies and photographs visit www.popai.com.au

Shoppers increasingly looking for sustainable options

Wed, 09 Sep 2009 03:19:17 GMT

According to latest shopper research from international food and grocery expert IGD, 55 per cent of shoppers would like to know more about the environmental impact of food and grocery products, with forty per cent are actively interested in packaging in particular.Other research from earlier this year discovered that 37% of shoppers think re-sealable packaging would help to reduce the amount of food they throw away, eight per cent higher than in 2007.

“Shoppers are concerned about the environmental impact of food packaging. Awareness of sustainability, recycling and renewable energy has gained momentum and shoppers want to see the food and grocery industry responding to their concerns,”Joanne Denney-Finch, Chief Executive of IGD, advised.

IGD, pointed to the efforts of major grocery retailers and manufacturers in the UK as leading the way in attracting the more ethical consumer. For example:

* Retailer Sainsbury’s is working to reduce its own brand packaging weight by 33%, relative to sales, by 2015 (using a 2009 baseline)
* The Co-operative’s waste minimisation initiative aims to use 15% less packaging for own brand products by the end of 2010
* Tesco has recently announced that it is diverting 100 per cent of waste produced by its entire UK business away from landfill
* Asda aims to send zero waste to landfill across all of the ASDA and George businesses, including depots and offices, by 2010
* Morrisons aims to use 15% less own-brand packaging by 2010
* Coca-Cola aims to increase the use of recycled PET to 25% in all their bottles by the end of 2010
* PepsiCo aim to achieve zero landfill waste across their total supply chain within 10 years
* Nestlé in the UK & Ireland aim to achieve zero food packaging and waste (from factories) to landfill by 2012

Corex Plastics joins POPAI Australia & New Zealand!!!

Mon, 07 Sep 2009 07:11:36 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member, Corex Plastics!

Corex Plastics Australia, is the leading manufacturer of twin wall profile Fluteboard® and Corflute® sheet and Solid sheet extrusions.

Corex offer a complete solution in design, fabrication and supply of both standardised and customised designs.

They offer limitless ideas; changing visions into reality.

For more information, see their website at www.corex.net.au or see the Member Directory under 'C’.

Ideal Stands joins POPAI Australia & New Zealand!!!

Tue, 11 Aug 2009 01:51:42 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member, Ideal Stands!

Ideal Stands are a Dubai based company now with offices in Sydney, Melbourne and Perth specializing in design, engineering and production of custom-made Point-of-Sale displays and secondary store shelving for the retail market. Their areas of expertise are multi-functional, semi-permanent & permanent floor stands, creative counter-tops, product dispensers and Shop-in-Shop promotional kiosks.

The solutions developed and produced by them are primarily in sheet metal, using state-of-the-art CNC machineries and various production processes. The retail sector requirements are well supported by other manufacturing technologies such as injection moulding, aluminium extrusions, thermoforming, acrylic/ fibre glass moulding and In-house powder coating.

For more information, see their website at www.idealstands.com.au or see the Member Directory under 'I’.

Rare Space joins POPAI Australia & New Zealand!!!

Tue, 11 Aug 2009 01:48:59 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member, Rare Space!

Rare Space offers a wide range of design and manufacturing capabilities making them one of the most suitable single point suppliers for print, signage, POP, displays, fit out & installation. Working with clients on conception, development, delivery and fulfilment of thought provoking ideas for brands within retail, industrial & corporate spaces.

For more information, see their website at www.rarespace.com.au or see the Member Directory under 'R’.

Wire Ware joins POPAI Australia & New Zealand!!!

Tue, 11 Aug 2009 01:46:34 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member, Wire Ware!

Wire Ware are specialists in quality wire and steel Point of Purchase Display and Product Sales Stands for the retail environment.
Established 1986 and has grown to employ over 50 Australians in its' operations boasting over 20 years experience in design, engineering and manufacture of a wide range of steel, wire products including other complimentary services.
We have developed a strong team of design and engineering professionals who can tackle many business requirements from concept to finished product.

For more information, see their website at www.wireware.com.au or see the Member Directory under 'W’.

Mulford International joins POPAI Australia & New Zealand!!!

Tue, 04 Aug 2009 04:27:40 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member, Mulford International!

Mulford Plastics is a market leader distributing and providing a wide range of solutions in plastic sheet, film and board products the printing, signage, POP and display markets throughout Asia/Pacific.

For more information, see their website at www.mulfordinternational.com or see the Member Directory under 'M’.

Adshel Street Furniture joins POPAI Australia & New Zealand!!

Fri, 17 Jul 2009 01:32:12 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member, Adshel Street Furniture!

Adshel was formed in 1997 as a joint venture between APN News & Media and Clear Channel. More than 10 years on, it is now one of the most recognised names in street furniture and a key player in the Australian outdoor media market.

With the largest street furniture coverage in the country, a robust research and insights program and cutting edge innovation portfolio, we offer clients a sophisticated full-service solution with simplicity in buying to make their outdoor count. Our unique value proposition focuses on the client need for meaningful insights, creative excellence, innovation and the efficient delivery of audiences.

For more information, see their website at www.adshel.com.au or see the Member Directory under 'A’.