Display of the Year
Display of the Year - Temporary
Wolf Blass Green Label Counter Glorifier 
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Entry Fact Sheet
Entry Title: Wolf Blass Green Label Counter Glorifier
Entry Number: 7 (T) 02
Year Entered: 2009
Entry Category: 7 - Liquor Retailers (On & Off Premise)
Entrant Company Name: Megara (Australia) Pty Ltd
Client Company Name: Fosters Australia
Marketing at Retail Objectives
New product in the Market
INDUSTRY FIRST - Wolf Blass takes its first step towards reducing greenhouse gas emissions with GREEN LABEL, a new range of quality wines, uniquely packaged in PET to reduce the impact on the environment.
In standard glass bottles, the main source of carbon emissions is in the bottle, and the simple solution from going to PET from glass is an elegant means to cut carbon emissions by nearly 30%.
Product proposition:
- 29% less greenhouse gas emissions*
- 36% lighter in weight*
- 100% recyclable and shatterproof
- 100% Wolf Blass quality
*compared to 750ml glass bottle
Aim for Wolf Blass Green Label POS – Develop an innovative and cut through “counter glorifier” for Wolf Blass Green Label PET innovation. The nature of the product meant that consumers would have lots of queries and so the unit needs to be informative, inviting and encourage consumers to touch and pick up the wine bottle, and “scream green!”. The counter unit needs to be made from energy efficient, Australian made material that is both recycled and recyclable.
Results
Excellent sales results during the trial, combined with a very retail savvy footprint, has enabled the Wolf Blass Green Label Counter Glorifier to be left in the most important real estate location (cash desk) in 68% of stores (Initial arrangement was only for 3 hour blocks). The counter is absolutely critical to this product’s ongoing success because of the new and innovative nature of the product.
The counter glorifier enabled Wolf Blass Green Label wine to be positioned in front of the consumer and allowed them to engage with it.
It enabled Wolf Blass to drive sales increases whilst also creating awareness of the new product in an inviting environment, where questions could be asked and answered.
Primary Materials & Techniques Used In Manufacture
Manufactured from 100% RECYCLED Australian made polypropylene, which is offset printed and die-cut.
Designed to be shipped flat, this counter glorifier takes less than 1 minute to assemble, with only 4 integral tabs. No glue is required keeping in line with the green environmental message.
Display of the Year - Semi-Permanent
Excell 10 Floorstand 
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Entry Fact Sheet
Entry Title: Excell 10 Floorstand
Entry Number: 4 (S-P) 04
Year Entered: 2009
Entry Category: 4 - Fashion & Personal Accessory Retailers
Entrant Company Name: POP Art Australia Pty Ltd
Client Company Name: L'Oreal Paris Australia
Marketing at Retail Objectives
L’Oreal Haircolour has introduced ‘Excell10’ a product that has revolutionized women’s lives by offering hair colour that works in 10 minutes.
To aid the successfull launch of L’Oreal ‘Excell10’ through the design of a distinctive new floorstand that demonstrates the benefits and features of the new product, appeals to the broard target market and clearly guides the customer through the colour selection process.
Results
Creating a display of innovation and interaction for the launch of new ‘Excell10’ haircolour was essential for acceptance in the retail market.
The interactive colour shade wheel & swinging clock graphic were essential in communicating the effectiveness of the new products revolution in colour that works in 10 minutes.
Matching the custom colour HIPS to the Excell 10 green was also essential to separate Excell 10 from the rest and create brand awareness.
Primary Materials & Techniques Used In Manufacture
The key design elements of the display are the swinging clock graphic, rotating shade wheel and distinctive custom colour plastic, along with strong corporate branding.
The floorstand was designed & constructed using 1.5mm (custom batched fluoro green) HIPS vacform base & trays – which were trimmed using a 5 axis CNC router. The base has a vinyl decal and the trays have offset printed graphics, plastic coated, laminate onto foamcore & die cut to specs. The body of the display is printed as above and assembled with the base using an MDF and B Flute board spine, the shelves are also supported by the internal spine structure.
The top shelf of the floorstand features a swinging clock graphic that is motorized using an electronic wobbler and swung from left to right – This animates the feature of “Colour in 10 minutes”.
The shade selection wheel located to the right of the display is easily accessable to the consumer and offers an educational experience prior to purchasing a product.
Display of the Year - Permanent
Walt Disney Target Castle LCD Display 
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Entry Fact Sheet
Entry Title: Walt Disney Target Castle LCD Display
Entry Number: 3 (P) 11
Year Entered: 2009
Entry Category: 3 - Department Stores/Mass Merchants
Entrant Company Name: Active Display Group
Client Company Name: Walt Disney Entertainment
Marketing at Retail Objectives
Objective is to create a retail-tainment destination for Walt Disney Studios Home Entertainment in order to drive sales of DVD and Blu-ray content.
Results
The new design has been very positive for Disney's new release business. Sales in stores with the unit are 7 - 12% higher than stores without the unit.
Primary Materials & Techniques Used In Manufacture
Header panel is clear heat bent acrylic with a screen printed and vacuum formed castle structure. This structure holds an LCD screen which shows content designed by Disney.
The aisle dividers and movie reels are litho printed and mounted to black high impact styrene then routered to shape