POPAI Awards 2009: Services & Lifestyle Providers

Entry Category: 9 - Services & Lifestyle Providers

Entry Division: Permanent

Entrant Company Name: Active Display Group

CATEGORY 9: Services and Lifestyle providersTITLE: CD Spinner StandMADE BY: Active Display GroupCLIENT: Bolinda PublishingMARKETING OBJECTIVES:1) To develop a stand that attracts consumer attention within the retail environment with the primary goal of increasing sales for the product/s on display2) To design and develop a stand that allows for significant branding via the use of print panels located in strategic positions3) To provide the consumer with a user friendly experience when interacting with the stand and one that allows them to easily remove and put back any items being displayed3) To assist corporate brand positioning through the use of imagery and strategic design (that matches other company marketing activities) without compromising the functionality and purpose of the stand

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Entry Category: 9 - Services & Lifestyle Providers

Entry Division: Permanent

Entrant Company Name: ATE UNLIMITED AUSTRALIA PTY LTD

Talking Stones have a unique product that they wanted to market in a difficult environment. The passing of a loved pet is a difficult time for anyone. As kids, we used to find a special stone or plant to place over that special place in the back yard. Talking Stones gives the consumer the opportunity to make that place even more special with their individually engraved river stones. Along with these river stones of remembrance Talking Stones also offer a range of engraved stones of different shapes and sizes for a number of different occasions including specially engraved pavers for the driveway or fund raiser events. I know I have already purchased an engraved paver for my primary school at our 25 year reunion. The client requested a permanent display unit to place in pet stores. The stand needed to have a small footprint, be clean and simple and take the weight of 4 river stones. The client wanted the stand to have a modern streamline look that would stand out in its environment and present the product perfectly.

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Entry Category: 9 - Services & Lifestyle Providers

Entry Division: Permanent

Entrant Company Name: ATE UNLIMITED AUSTRALIA PTY LTD

Porter's Paints are the leaders in the specialty paints category. They wanted to launch a new Jamie Durie brand of paints for all 3D Inspirations paint stores. Using the existing shelving solutions in store they required point of sale to create they own Jamie Durie paint solution centre. The display needed to have all the qualities and "Aussie outback" feel that relates to the Jamie Durie Brand and his TV show. The display needed to create impact at store level, be something a little different, highlight the brand, to reinforce the high quality of the Brand and be durable within the store environment.The actual paint colour samples needed to be presented well and as real life as possible.

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Entry Category: 9 - Services & Lifestyle Providers

Entry Division: Temporary

Entrant Company Name: Bindweld

ACP Magazines is Australia's leading magazine publisher. In 2008, ACP Magazines launched 3 brand new magazines - Top Gear, Grazia and Good Food. These magazine brands had all been successfully launched in other countries, but were new to the Australian marketplace. The challenge therefore was twofold: 1) Convincing retailers to dedicate precious front-of-store space to new, unproven products2) Ensuring that having exposed consumers to a significant marketing campaign, the new product was highly visible in stores to encourage impulse purchasing (a large proportion of magazine sales are based on impulse)The marketing objectives for all 3 magazine launches were to raise brand awareness and generate trial of the magazine. The dumpbin helped to meet those objectives by providing a front-of-store solution that encouraged trial and impulse purchasing yet used a very small footprint.

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Entry Category: 9 - Services & Lifestyle Providers

Entry Division: Temporary

Entrant Company Name: Concept Print & Displays

Personalised Pet were to launch a unique pet collar that would depict a name and contact phone number in a variety of colours. The client required the display unit to be eye-catching and present their product in effective, fun way to encourage trial and create awareness. In the on-shelf and hang-sell sections of the store it is very difficult to create cut-through, the use of colour and branding were used to attract the pet owner to investigate the product.

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Entry Category: 9 - Services & Lifestyle Providers

Entry Division: Semi-Permanent

Entrant Company Name: Concept Print & Displays

To provide an elegant eye catching display that would connect this tour with potential bank customers and thus promote an increase in ticket sales

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Entry Category: 9 - Services & Lifestyle Providers

Entry Division: Temporary

Entrant Company Name: POP Impact

The primary objective was to clearly communicate to consumers a key message surrounding the quality of the product. The aim was to raise awareness through creating disruption in store (cut through competitor messages and general in store clutter) and deliver a "kitchen logic" message around quality.We aimed to use simple clear key visual and messages to ensure the consumer understood what we were trying to convey. Elements revolved around the brand colour to ensure brand recognition, key visuals included images that were reflective of the Brand Equity.

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Entry Category: 9 - Services & Lifestyle Providers

Entry Division: Semi-Permanent

Entrant Company Name: POP Impact

With the current economic climate premium pet food consumers can downgrade their food to the lower quality "basic" formulas. To combat this our objective was to highlight a cost / day message and the quality you got for that cost.Design focus was around communication on shelf in both the premium pet food aisle and the "basic" pet food aisle to aid in transitioning new users to the brand.

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Entry Category: 9 - Services & Lifestyle Providers

Entry Division: Permanent

Entrant Company Name: The Fifth P

When developing the business plan for Nutro, the Mars Petcare team required a display concept to present to retailers to gauge interest in the range and generate excitement. Our team undertook research to determine retailer requirements and the following key objectives for the brief were determined: Impressive aesthetics Easy to clean Large stock holding, and Safe - many stands have OH&S issues due to low engineering vs. stock weight

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Entry Category: 9 - Services & Lifestyle Providers

Entry Division: Permanent

Entrant Company Name: The Fifth P

The Greenies marketing team were looking to give the brand a strong retail push in the independent pet channel. The product was currently in store, but with little shelf space. Wanting to replicate the U.S. success of the brand, the team's brief consisted of the following objectives:1. To create a range of units at key touch points throughout store for shopper interuption2. To build brand equity at retail 3. To remain within budget for the entire execution of the project

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