POPAI Awards 2009: Healthcare - Medical/Pharmacy/Veterinary

Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Permanent

Entrant Company Name: Active Display Group

The objective with the new Revlon Wall Unit roll-out was to:1. Be competitive and defend Revlon's market leading position2 Replace aing Revlon Wall Units with new modern, top of the line wall units

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Permanent

Entrant Company Name: Adline Group

Frostbland is a privately owned Australian company with a rich history in distributing beauty products. They have leadership in cosmetic, fragrance and skincare categories with brands such as Physicians Formula. To support the relaunch of Physicians Formula and expand retail distribution, Frost Bland and Adline agreed the following marketing at retail objectives; Catch the eye of female cosmetic shoppers Make it easier to shop the crowded cosmetic category with clearer presentation Excite pharmacy cosmetic managers and encourage them to stock Physicians Formula Make it easier for the store to manage testers, refill product and rotate stock

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Semi-Permanent

Entrant Company Name: Bindweld

In June 2008 the OsteoEze range of products were re-launched with new packaging and accompanied by three new products. This launch and re-launch was supported with television, print, online and medical advertising as well as with in store point of sale material and promotions.This re-launch of the brand was imperative due to the brand suffering an erosion of share on the back of a lack of innovation, minimal marketing support and a growing number of competitor products entering the market.The objective of the re-launch of the OsteoEze range of products was to raise consumer awareness and drive trial, build loyalty of existing consumers and leverage doctor and pharmaceutical endorsement.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Temporary

Entrant Company Name: Formrite Australia Pty Ltd

- To drive sales of the nail category whilst increasing market share through a new trend driven shade offering.- Generate trial amongst consumer and encourage brand switching with an appealing range of colours on offer.- Re-support the successful Revlon nail category by offering seasonally relevant shades with broad market appeal.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Temporary

Entrant Company Name: Formrite Australia Pty Ltd

Market Objectives-Fill a gap in the Revlon Beyond Natural portfolio-Leverage trends among smaller brand and prestige-Resupport Beyond Natural range

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Temporary

Entrant Company Name: Formrite Australia Pty Ltd

Our main objective was to drive initial consumption and generate excitement for the launch of Revlon's newest fragrance-Love Her Madly Rendezvous.We really wanted to catch the attention of our target market with a unit that stood out from the clutter in the retail environment. The eye-catching colours and the contrast between the bright pink and the black really helped the products 'POP' in the retail environment.We wanted to give Love Her Madly Rendezvous an edgier look than its original 'Love Her Madly' and this was executed perfectly through the POS.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Semi-Permanent

Entrant Company Name: Formrite Australia Pty Ltd

- To Generate trial of Revlon Mascaras amongst mascara users across all retailers.- To clearly communicate the features and benefits of all Revlon Mascaras through an impactful display.- To encourage brand switching in the mascara segment through a competitive offering

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Semi-Permanent

Entrant Company Name: Formrite Australia Pty Ltd

The trend of matte finishes started to emerge late last year. Beginning with foundations (such as ColorStay Velvet Matte Makeup), this trend has now extended into other categories and hit maxium exposure this year. With the launch of Revlon Matte Collection, Revlon continues to set the trend. Market objectives:- Fill key need gaps in the Revlon portfolio-Reinforce Modern Glamour brand personality (Revlon's brand positioning) by offering on-trend products. -Attract new users.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Permanent

Entrant Company Name: FormRite Group

The Hybrid Resource Kit (refer to Photos 1-3) was developed as a tool to both demonstrate and fit the CochlearT HybridT System As a bit of background about the Cochlear Hybrid system:The system seamlessly blends two well-established technologies - cochlear implants and hearing aids - for individuals with severe to profound high frequency hearing loss, who maintain their low frequency hearing. It integrates world-class cochlear implant technology from Cochlear, the global leader for over 25 years, with state-of-the-art hearing aid technology. The higher frequency regions of the cochlea are stimulated electrically, while lower frequencies are preserved for acoustic amplification.The system (refer to Photo 4) is comprised of the Nucleus ® HybridT L24 implant, FreedomT HybridT sound processor with Acoustic Component and clinician software, Custom SoundT Suite.By effectively restoring the severe to profound high frequency loss using electrical stimulation, Hybrid enables individuals to regain their ability to communicate easily and enhances their appreciation of environmental sounds.The commercial release of the system was Cochlear's first generation system and signified the diversification of Cochlear's business from being a cochlear implant only company to be being a company that offers a range of solutions for different forms of hearing loss. The Hybrid Resource Kit was therefore developed to assist clinicians in:a) counselling candidates (potential Hybrid candidates) prior to implantation to help them decide whether to proceed with adopting the system. The pieces of the Resource Kit used by clinicians during this process was the demonstration products and also the Hybrid Flip Charts.b) Ordering the Acoustic Component using a fitting template.c) Fitting the Acoustic Component after implantation by using the tools supplied in the kit.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Semi-Permanent

Entrant Company Name: Megara

The cough and cold category is highly competitive and is driven largely by product innovation.Due to the length of the season, the high value of Retail space in Pharmacy and the varied retail environments there is a strong drive to gain to brand presence in store. There are significant new product lines in Pharmacy each season all vying for the same space to sell their new lines.The Vicks brand has a strong heritage within the category and has a loyal customer base.This season Vicks launched their new Honey Cough products, but the main focus of the stand was to gain trial of these new products whilst encouraging cross purchasing via the Vapodrops and Vaporub.These best selling lines encourage the Pharmacies to keep the stand in place for extended periods.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Permanent

Entrant Company Name: Megara

This market is highly driven by merchandise and displays that are unique and grab the consumer's attention. Key factors relative to the success of this campaign were: Acceptance by pharmacy and optometry outlets to put up the display (attention grabbing, ease of moveability, fits in with the store 'look and feel') Worked as a silent sales person to move stock when the shop assistants were busy Grow sales and market share Generate trial for new contact lens wearers Increase awareness. Particularly in optometry most solutions are housed behind the counter. A floor bin brings the solution towards the front of the store and grabs the consumers attention.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Temporary

Entrant Company Name: POP Art Australia Pty Ltd

Garnier were to launch a new range of skin care 'Nutritionist Eye Roll On' into the marketplace. With this new product range ready to hit the market, it was our objective to create an interactive display that educates the consumer on the benefits of this revolutionary Caffeine eye roll on and to promote Garnier as innovative and forward thinking in product development. Increase sales in the Skin Care division by launching the new product range with creative new P.O.P displays.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Permanent

Entrant Company Name: POP Impact

The objective of this unit was to provide increased space to merchandise Baby Toiletries in retail pharmacies while providing a unit that facilitates shopper interactions by laying out the products by regime (ie. The products are merchandised how the shopper would use the products - bath skus together, nappy change skus together etc.)

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Temporary

Entrant Company Name: POP Impact

To drive awareness of Macleans Kids Toothpaste and Brush Brands within Pharmacy & Independent (IGA) Retail Banners. To also educate consumers on how to instill good Oral Care habits in their children.Brief was to design a generic unit that can be used both as a counter / shelf unit and hold both Macleans Kids brands - Milk Teeth & Junior Jaws. Include space for a brochure - clear and concise information of brushing tips, when to start brushing children's teeth and what products to use.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Semi-Permanent

Entrant Company Name: Popcorn Displays

NIVEA has a strong market presence in Australia across a wide range of health and beauty categories, Lip Care is one of them. The main aim of this project was to create further brand exposure and increase store presence by implementing a counter unit that could be used in Lip Care's primary location as well in a secondary counter location. The unit needed to create awareness relating to varied promotions for NIVEA Lip Care. Primary objectives- Design a unit that could be placed in a secondary location but was small enough to fit within existing retailers shelves where Lip Care is primarily found. - Add an extra level to maximise sales on primary locations.- Maximum of 10 facings, 60 Lip Care products.- Maintain a strong NIVEA brand presence when the unit is placed in a secondary location. - Create awareness relating to varied promotions throughout the year. - Be space efficient to secure prime bench top space in store.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Temporary

Entrant Company Name: Popcorn Displays

NIVEA has a strong market presence in Australia across a wide range of health and beauty categories. The main aim of this project was to create further brand exposure and increase store presence by implementing a counter unit and adaptable plinth that could be used as a second location. The unit needed to create awareness relating to varied promotions for all NIVEA products throughout the year. Primary objectives- Decrease brand managers time to manage the design of new counter units for new promotions.- Decrease tooling costs throughout the year for new promotions.- Decrease design costs.- Increase product and brand interest by using updateable graphics whilst maintaining a strong NIVEA brand presence. - Create awareness relating to varied promotions throughout the year. - To be re-usable for varied promotions and products.- Counter unit can be used independently without plinth.- Incorporate product locators for stability and orientation.- Sales reps needed to transport units in their own cars in packs of 10 (graphic elements to be flat packed).- Be manufactured from recyclable materials to minimise environmental impact, everything needed to be separated easily for waste.- Assembly time was quick and easy - less than 20 seconds.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Permanent

Entrant Company Name: RDC Healthy Brand Strategies

Secondary Entrant Company Name: Visy Glama

 Build Elastoplast awareness and recommendation for the new Elastoplast First Aid Tapes in Pharmacy - generally considered a "low interest" category by consumers. Build Elastoplast brand awareness in pharmacy

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Permanent

Entrant Company Name: SPOS Pty Ltd

1. Brand Impact Provide clear and impactful Brand communication by securing key realestate and providing a precident solution. 2. Grow sales Grow sales by creating an attractive display from which shoppers can select their product based on their pet requirements Drive trial of Merial products from competitor brands 3. Simple, Flexible and Durable Solution Simple to install, manage, replenish and change for stores. Flexibility required due to product range. Display needs to be adaptable to varied store sizes. Create a highly durable display to last long term on petcare shelves. 4. Shopper Education & selection Allow consumers to decide which product and accessory products are suitable to their pets.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Permanent

Entrant Company Name: SPOS Pty Ltd

1. To create an impactful semi-permanent counter unit display for the Blistex range that will gain secondary locations and encourage consumer trial. 2. Encourage pharmacies to dual locate the Blistex range and increase SOH during peak season. 3. Increase market share over competitor brands. 4. Encourage customer trial by providing an opportunity to display the Blistex range at point of purchase. 5. A semi-permanent POS display designed to represent the largest selling Blistex SKU - Lip Conditioner. 6. Maximise awareness of entire Blistex range. 7. Enhance the visibility of the Blistex brand within pharmacy by providing a secondary location that was strongly branded. 8. Provide a high impact POS to attract shoppers at the point of purchase.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Permanent

Entrant Company Name: The Fifth P

1. Create a tester display that would travel without breakages2. Create a tester pallet for professional makeup artists to use in salon, and 3. For the product to be presented in a premium manner to generate interest in salon

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Temporary

Entrant Company Name: Visy Glama Pty Ltd

 Looking to prompt consumers to purchase the right throat relief product to soothe their throat irritation from within the Nestle portfolio of brands Create strong in-store cut-through to achieve strong visibility during winter when consumption of throat lozenges is at its peak Educating consumers of the right throat lozenge to choose for the severity of their ailment using a traffic light device Support the Brand through a Colouring-in competition and eye catching POS Coverage Target objective - 4300 Pharmacy stores.  Display target -808 Pharmacy units.

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Entry Category: 6 - Healthcare - Medical/Pharmacy/Veterinary

Entry Division: Permanent

Entrant Company Name: Yeahpoint Pty Ltd

Client: Bay AudioConcept and Solution/Network management: YeahpointMobile Stand design and Fabrication: The Fifth P There are three factors in driving Audiology business: A large portion of the general public (and not necessarily the elderly) do not understand or recognise hearing loss as a gradual condition .As a result the chance of these people booking for a hearing test is remote The only person in store doing hearing tests was the qualified Audiologist which is an expensive and limited resource. The cost of a hearing test was significant. Hearing tests were only possible in store or hospital/clinic environmentsThe solution had to address these by making test: More availability of tests - in store and mobile units  Cost effective to run Screen possible patients to ensure Audiologist time is well spent Make it simple and convenient for all potential patients to complete a test

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