POPAI Awards 2009: Open
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Entry Title: 20th Century Fox 'Meet Dave' Eyelite Extension
Entry Category: 16 - Open
Entry Division: Semi-Permanent
Entrant Company Name: Adval Australia
Successfully communicate the new movie and its release date. Highlight and communicate the key actor, Eddie Murphy. Engage the consumer via an interactive eyelite display to increase interest around the movie. Generate higher attendances to the movie.
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Entry Title: Footpoint Concept Shoe Clinic
Entry Category: 16 - Open
Entry Division: Permanent
Entrant Company Name: ATE UNLIMITED AUSTRALIA PTY LTD
The athletic shoe market has over the last few years become quite a specialised and technical sales process. The consumer is far more aware of technical elements of the shoe and the need for a "shoe-fit" that suits their skeletal structure. The old style sports store has been surpassed by the Athlete's Foot kind of chain stores that employ sales staff who are educated in podiatry and technical shoe-fit expertise.ATE was approached by a new company who wanted to develop their own chain of stores. Their approach was that the store fitout needed to be viewed as an integral component of their POS. They needed the fitout to enhance their unique selling proposition which is "Using video technology to determine the correct fit."
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