POPAI Awards 2009: Signage/Branding

Entry Category: 15 - Signage/Branding

Entry Division: Illuminated

Entrant Company Name: Active Display Group

With the launch of Fat Yak into the market we needed something to create presence in liquor outlets that was reflective of the brands identity.With the proliferation of hand crafted type beers hitting the market Fosters needed to strike back and stop slippage to micro brewers in this area.Fat Yak is directly aimed at beer experimentalists who will avoid the typical brews and would be discouraged by the typical marketing of these products.The plan here was to make our brand look home spun, creative and small scale. Hence the use of second hand materials with our light boxes.

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Entry Category: 15 - Signage/Branding

Entry Division: Non-Illuminated

Entrant Company Name: Active Display Group

Ford were spending large amounts on trying to create an in dealership presence when we launched new models. The difficulty we faced was trying to create something that looked premium and suited the showroom floor but was ultimately only going to have a 12 week life.We saw the ReFrame as a way to ensure we had 100 % compliance in every showroom across the nation and the imagery used in launches would be displayed the same way.The idea is that we buy the frame and base, then simply update the image from promotion to promotion.This means no assembly of difficult display material and then having to dispose of it.We can take shots from our TVC's print them and place then into the ReFrames.

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