POPAI Awards 2009: Interactive Display Solution

Entry Category: 12 - Interactive Display Solution

Entry Division: Interactive Display Solution

Entrant Company Name: Fujitsu Australia Limited

Optus wanted to improve the representation of its products and services in its Optus-branded shops and maximise revenue per customer, while streamlining production and distribution costs and delivery timeframes for point-of-sale materials at the store level. At the same time, Optus embarked on a strategy to modernise its retail outlets to further enhance the customer experience. The program sees Optus evolving its Optus World stores into a new retail brand - the Yes-Optus Shop. The rollout features digital media, allowing consumer and small business customers to experience products in-store.Optus needed an efficient and effective way to implement the new retail environment to showcase technologies and deliver advertising messages at the point of sale.

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Entry Category: 12 - Interactive Display Solution

Entry Division: Interactive Display Solution

Entrant Company Name: POP Impact

The aftermarket GPS navigation market has grown considerably in the past few years with many new competitors gaining market share.The main objective is to secure prime floorspace in major retail partners with an interactive display that engages shoppers.The display should allow shoppers to experience the various Navman GPS Systems on offer and at the same time promote the brand.Periodically new models will be introduced, thus the display needs to cater for various size GPS navigation systems.

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Entry Category: 12 - Interactive Display Solution

Entry Division: Interactive Display Solution

Entrant Company Name: SPOS Pty Ltd

Create an interactive platform which allows customer to "live" test the consumer electronic devices whilst protecting the retailer assets through a reliable loss prevention solution. Encourage customers to interact with products before buying to achieve a better conversion. Improve customer shopping experience and allow the customer to be in total control of the experience. Drive the entertainment category to become a destination in the store. * A high impact display solution suited to present all the consumer electronics devices in the store and secure them from loss prevention. * Maximize the presentation of each electronic product offering an inviting and intuitive display. * Target wanted to move away from the glass locking cabinet and allow the customers to interact with every product creating a destination that could remain on fixture permanently, enhancing the visibility and reinforcing customers to touch products. * Ensure a clear, simple message with strong brand identity and simple but impactful POS to persuade shoppers to interact with products and make a smarter decision at the point of purchase.

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Entry Category: 12 - Interactive Display Solution

Entry Division: Interactive Display Solution

Entrant Company Name: Yeahpoint Pty Ltd

Client: Selleys/ OricaConcept and Solution/Network management: YeahpointStand design and Fabrication: The Fifth PThe brief given to Yeahpoint was to provide an interactive display showcasing in-depth product information on the adhesives and sealants range (250 items) with an aim to: Stop leakage to competitive and generic brands  Staff Education and Assistance - limited staff expertise on range Target, non-trade project or DIY consumers with familiar interface Gain direct information on activity at franchise level to assist allocation of trade marketing funds.The network was also to be used in Strategic trade negotiation initiatives.

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