Latest News from popai.com.au

The Cutting Edge Joins POPAI Australia & NZ

Thu, 10 May 2012 06:51:46 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member - The Cutting Edge.

The Cutting Edge is a manufacturer of consumer and industrial packaging. They offer expertise in all areas of packaging, point-of-sale material and displays.

They are acutely aware of the importance of increasing brand awareness in order to be successful in today's competitive market. They continue to keep ourselves up to date with the latest technology. By creating, designing, printing and finishing your product and samples, you can be assured that you're getting high quality packaging and displays from the one supplier.

Trading since 1999, The Cutting Edge is a family-owned business growing to become one of Australia's leading packaging and POS companies. They attribute their success to a strong belief in perfection and infinite possibilities. With their accomplished team, technical expertise and experience in all facets of the industry, together they can work with you to ensure a perfect finish every time.

See their website here or for contact details click here

M & C Saatchi Join POPAI Australia & NZ

Thu, 26 Apr 2012 03:54:40 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member - M & C Saatchi, Sydney.

M&C Saatchi Sydney has become one of Australia’s largest, most successful marketing agencies. It comprises more than 360 staff, seven companies, two offices (Sydney and Melbourne) and a client roster laden with iconic brands.

Tom Dery, still runs the show as Worldwide Chairman alongside creative driving force Tom McFarlane. The agency abides ruthlessly to its founding philosophy – Brutal Simplicity of Thought to create great advertising that works. Consistently great work, happy clients and a multitude of awards are testament to this.

In 2010 M&C Saatchi was named Agency of the Year by AdNews and Agency of the Decade by pitch consultant The Agency Register. Tom & Tom put it down to the people. The agency has always been blessed with the industry’s finest. They thrive in its big-family culture.

See their website here or for contact details click here

Genesis InStore Marketing Join POPAI Australia & NZ

Thu, 26 Apr 2012 03:49:50 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member - Genesis InStore Marketing.

See their website here or for contact details click here

Immediate Joins POPAI Australia & NZ

Thu, 22 Mar 2012 03:21:54 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member - Immediate.

See their website here or for contact details click here

AUSSIES SCOOP THE POOL IN GLOBAL MARKETING AT RETAIL AWARDS

Thu, 01 Mar 2012 05:11:50 GMT

Australian companies have proven they’re no flash in the pan, with seven local firms awarded top honours at the POPAI Global Marketing at Retail Awards on Wednesday night at GlobalShop in Las Vegas. It’s the second year in a row that Australian companies have been so highly awarded.

5P Group took out the award for Nestle’s Pro Plan New Generation unit, and Active Display Group’s Disney Cars 2 Light-box won gold for the Walt Disney Company.
Creative Instore Solutions received a gong for their BIC Lighter Display whilst icandy Creative emerged victorious with their Optus Powerwall and Broadband category management entry.
Megara Australia impressed with their Nit Wits Display unit for Sue Ismiel & Daughters and The Artel Group received scored top honours for their Nescafe Gold floorstand.
VISY Glama rounded out the Australian winners with its Adidas Footwear Floorstand in the Toy and Sport Retailer category.

General Manager of POPAI Australia and New Zealand, Karen Spear, said it was validating for Australia to be so well represented two years in a row.

“Last year set a precedent for Australian marketing at retail being noticed on the world stage. To achieve these kinds of global accolades two years in a row is testament to the quality of the work that’s coming out of our industry right now,” she said.

“For companies from our region to take out seven of the 20 awards categories this year indicates that we can start to think of Australia as industry-leading – there is work being done here that is setting benchmarks beyond our shores.”

To qualify for entry into the 2012 Global Marketing at Retail Awards Contest entrants were required to have won Display of the Year or Gold awards from the 2011 Awards Contest run by POPAI Chapters in Australia & New Zealand, France, DACH, Hungary, Italy, North America, South Africa and the United Kingdom & Ireland.

The 2012 POPAI Global Marketing at Retail Awards contest provides a global platform to showcase the design and manufacturing talents of both producers and suppliers across the world and recognises excellence within the industry. The global awards programme was conducted on-line and was judged by representatives from leading brands, retailers and producers across the world.

Lindt & Sprungli Australia Joins POPAI Australia & NZ

Tue, 21 Feb 2012 03:24:04 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member - Lindt & Sprungli

Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world. During more than 160 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate, with six production sites in Europe, two in the USA and distribution and sales companies on four continents, including Australia.

For more information, see their website www.lindt.com/au/swf/eng/

RetailworX Australia Joins POPAI Australia & NZ

Mon, 20 Feb 2012 22:43:23 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member - RetailworX

RetailworX is a leading blitz sales force delivering 96% covergate across all retailers Australia wide (country, regional and metro). We are able to provide efficient solutions for your requirements and our dedicated Business Managers manager your project from start to finish. RetailworX services include: POS Implementation & Changeover Display Builds Blitz Campaigns Sampling Campaigns Compliance Checks Layout/Planogram Implementation Store Set Ups

For more information, see their website http://www.retailworx.com.au

MultiChannel Is Out, OmniChannel Is In

Wed, 01 Feb 2012 00:30:11 GMT

The word "multichannel" is tied to a concept of retailers operating in multiple channels — they have a store, they have a website, and they have some way for consumers to access their products on smartphones and tablets. Some, however, are beginning to use the word "omnichannel" to describe the evolving shopper behavior of slipping seamlessly from store to website to mobile device. See more..

Simplot Australia Joins POPAI Australia & NZ

Mon, 09 Jan 2012 04:55:46 GMT

POPAI Australia & New Zealand are proud to welcome their newest Member - Simplot Australia

Simplot Australia is a wholly owned subsidiary of the J R Simplot Company, a privately held food and agribusiness corporation based in Boise, Idaho. The Simplot company was founded by J.R (Jack) Simplot in the 1930’s. From the humble beginnings of Idahoan potato farming, J R Simplot Company is now a multinational food and agri-business with annual sales of more than $US3 billion. Simplot Australia was founded in 1995 when the J R Simplot Company acquired some of Australia’s favourite food brand businesses including Edgell, Chiko, Birds Eye, Harvest and Leggo’s. From that time the company has continued to develop through acquisition of businesses such as John West, Lean Cuisine and product innovation. The Australian management team is committed to enhance the well being of our consumers by delivering nutritious food products that represent quality, value and convenience.

For more information, see their website http://www.simplot.com.au/

A third seat at the table - all hail the shopper!

Thu, 22 Dec 2011 23:27:00 GMT

20 Dec 2011 AdNews

Jason Bullivant - Dynamix

If the purpose of marketing is to get people to buy stuff, why aren’t brands and agencies more focused on the point of purchase (POP)?

POP is the place where all of the combined efforts from all marketing disciplines finally hit the real measure – sales. It is the one stat that sales and marketing teams end up having to answer their boards with, and increasingly it is the place where agencies are being measured. But the vast majority of industry accolades and interest is still based around consumer awareness, not where or how people purchase.

Read more....