Brand Couture

With Asian economies continuing to lead the way to global recovery, the battle for minds and wallets is intensifying. Customers are increasingly more demanding, set higher expectations, better connected, well-informed and vocal in using new digital channels to convey their pleasure (or displeasure) of the products and services that they buy.

In such an environment, brand owners have to ensure that their brands' merits and benefits are conveyed throughout the entire organisation and throughout all touch points. They need to tailor their strategies in channels, in-store and out, online and off, and conduct holistic campaigns that cut through the line for maximum effectiveness.

Brand Couture focuses on delivering the latest cutting-edge innovations, offer winning insights to the customer psyche, and change the way marketing is looked at by the entire organisation. Through inspirational keynotes, a focus on the future, presentations on game-changing and disruptive innovations, Brand Couture will invite you to the boudoirs of marketing experts, sharing their secrets to empower you to reclaim marketing's role in defining the future of your company.

The streams allocated in the conference agenda include:

DAY 1
Stream 1: Consumer Insights & Branding I
Stream 2: New Age Media & Advertising I

DAY 2
Stream 1: Consumer Insights & Branding II
Stream 2: New Age Media & Advertising II

About the workshop on Day 3
This one-day workshop focuses on enlightening participants on the latest in customer engagement through marketing, loyalty and retention practices, via online and offline channels. Through a mix of case study presentations, exercises and group discussions, this workshop will equip participants with the skills and tools to create experiences that allow companies to build deeper, more meaningful and sustainable interactions and drive greater customer engagement with their brands.

http://www.brandcouture-lse.com/popai


* All POPAI Australia & New Zealand members are entitled to a discount of 10% when registering with Ms. Esther. Please contact Ms. Esther for details and quote EN-POPAI during registration. *
This event is accredited by The Chartered Institute of Marketing Malaysia (CIM) with 7 CPD hours per day for this event to CIM members who are currently working toward the Chartered Marketer status only.
This event is endorsed by The Sales & Marketing Institute (SMI) and accredited with 8 CPD credits per day for all members of SMI. Members will earn credits up to 36 points to qualify for Certified Sales Professional (CSP) designation award.

For further details and brochures, please contact:
Ms. Esther Wong
Tel No: +603 2723 6736
Fax No: +603 2723 6699
Email add: estherw@marcusevanskl.com

Location: Grand Copthorne Waterfront Hotel, Singapore