popai.com.au Events

Sustainability Committee Workshop - Sydney

Thu, 04 Dec 2008 02:56:54 GMT

Date: Thursday 5 February 2009........

The POPAI Australia & New Zealand Sustainability Committee includes 4 teams, Governance, Tool Development, Research and Marketing/Communications.

Following the Christmas/New Year break, the project will be resumed in early 2009 with a workshop in Sydney 5th February and Melbourne on 6th February. These workshops will present the body of work completed to date and commence work on the following modules to meet the project timeline completion date of June 30th 2009.

Invitations are open to all current Sustainability Committee Members plus those wishing to become involved in the project.

For more information contact Karen Spear on karens@popai.com.au

Sustainability Committee Workshop - Melbourne

Thu, 04 Dec 2008 03:00:27 GMT

Date: Friday 6 February 2009........

The POPAI Australia & New Zealand Sustainability Committee includes 4 teams, Governance, Tool Development, Research and Marketing/Communications.

Following the Christmas/New Year break, the project will be resumed in early 2009 with a workshop in Sydney 5th February and Melbourne on 6th February. These workshops will present the body of work completed to date and commence work on the following modules to meet the project timeline completion date of June 30th 2009.

Invitations are open to all current Sustainability Committee Members plus those wishing to become involved in the project.

For more information contact Karen Spear on karens@popai.com.au

Sustainability Committee Progress Meeting - Sydney

Thu, 04 Dec 2008 03:02:09 GMT

Date: Thursday 2 April 2009........

The POPAI Australia & New Zealand Sustainability Committee includes 4 teams, Governance, Tool Development, Research and Marketing/Communications.

Sustainability Committee Progress Meetings are being held on April 2nd in Sydney and April 3rd in Melbourne. These meetings will present an update of work completed in 2009 and progress against project timelines.

Invitations are open to all current Sustainability Committee Members plus those wishing to become involved in the project.

For more information contact Karen Spear on karens@popai.com.au

Sustainability Committee Progress Meeting - Melbourne

Thu, 04 Dec 2008 03:05:05 GMT

Date: Friday 3 April 2009........

For more information contact Karen Spear on karens@popai.com.au

In-Store Marketing Asia 2009 - Bangkok, Thailand

Tue, 16 Dec 2008 01:39:14 GMT

Date: Wednesday 22 April 2009........The primary driving force behind the growth of in-store marketing is the fragmentation of traditional media and the tremendous clutter of information assaulting today’s consumer. Consumers are simply overwhelmed. To better cope, they’re increasingly seeking ways to control what advertisement messages they see and what information they access for making purchase decisions. Simultaneously, retailers who originally viewed in-store media as a potential incremental revenue stream and a way of sourcing more marketing dollars from brand manufacturers; are now seeing in-store marketing as a way of differentiating their shopping experience and promoting their higher margin store brands.

This conference will highlight when during times of crisis, shoppers and marketers are looking at ways to make the best of a bad situation and how marketers need to make the most of every dollar spent in support of their brands if they hope to maintain strong shopper and consumer relationships. Those who are inclined to succeed should then be well positioned to take advantage of weaker competition to increase sales and gain maximum revenue.

Exclusively for POPAI members: Get a 10% discount when you register with Ms Carmen Lau. For more details, please visit www.marcusevans.com or contact Carmen Lau at +603 2723 6763 (CarmenL@marcusevans.com)