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The 2007-2008 Marketing at Retail Awards Contest is now closed. This years winners were announced at the POPAI Austraila & New Zealand Awards Gala Dinner on Wednesday 22nd October 2008 at Randwick Racecourse, Sydney.
Click on the button to the right to View the 2007/2008 Marketing at Retail Awards Winners
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What are the Marketing at Retail Awards?
The Annual Marketing at Retail Awards Contest has been developed by POPAI Australia and New Zealand.
Our aim is to Encourage, Recognise and Reward:
- Improved standards in channel specific point of purchase advertising.
- Innovations in design and manufacturing technique. Best practice and cost effective execution in each retail channel
- The competition has been designed to facilitate interaction of retailers, brand owners, designers and producer/suppliers on the subject of point of purchase advertising.
Who can enter?
Entry is open to all POPAI members and non-members of POPAI who are either Brand Owner/Marketers or Retailers.
Non-member producer/suppliers may enter by becoming a member of POPAI Australia and New Zealand.
What can be entered?
To be eligible to enter, all submissions/displays must have been in market between: July 1st 2007 to June 30th 2008
In recognition that in certain cases a particular display designed and manufactured at the same time, under the same client order, may target multiple retail environments – a display may be entered more than once as follows:
a) Primary Retail Environment
This covers the main or primary retail environment for the display in the Marketing Brief.
b) Secondary Retail Environment
This covers activity that would not necessarily have merited a production order in its own right. To be entered in this secondary category the unit may be altered or enhanced by altered panels and/or headers etc.
In all cases there must be a minimum production run of 100 (one hundred) units per specific retail channel.
Proof of Shipment, such as a bill of lading, will be required to substantiate entry.
Who will judge the entries?
Judging will be undertaken by industry professionals selected by POPAI Australia & New Zealand. For the principal category awards, the judging panels will be comprised of retailers, brand marketers and producer/suppliers.
Each panel member will be recruited in accordance with strict qualification guidelines, including a minimum of 5 years experience in their chosen field (10 years for Technical Awards).
What are the categories?
CATEGORY 1. AUTOMOTIVE DEALERS/ AFTERMARKET
CATEGORY 2. CONVENIENCE/ ROUTE STORES
CATEGORY 3. DEPARTMENT STORES/MASS MERCHANTS
CATEGORY 4. FASHION & PERSONAL ACCESSORY RETAILERS
CATEGORY 5. FOOD RETAILERS
CATEGORY 6. HEALTH CARE - MEDICAL/PHARMACY/VETERINARY
CATEGORY 7. LIQUOR RETAILERS (ON AND OFF PREMISE)
CATEGORY 8. RETAIL FOOD OUTLETS
CATEGORY 9. SERVICES & LIFESTYLE PROVIDERS
CATEGORY 10. TELECOMMUNICATIONS, HOME ENTERTAINMENT & ELECTRICAL RETAILERS
CATEGORY 11. DIGITAL & INTERACTIVE MEDIA
CATEGORY 12. INTERACTIVE DISPLAY SOLUTION
CATEGORY 13. IN-STORE CATEGORY MANAGEMENT
CATEGORY 14. IN-STORE RETAIL SALES PROMOTION
CATEGORY 15. SIGNAGE/BRANDING
CATEGORY 16. OPEN
IMPORTANT: Entry to this category will be at the discretion of POPAI Australia
Contact the POPAI office for information about this annual competition.
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