Entry Information & Categories
Full Contest Rules, Regulations & Entry Instructions are available for Download – Click Here
Entries for this year's Awards close at 5pm Friday, 26th July, 2013
First entry: AUD500.00 + GST Second and all subsequent entries AUD450.00 + GST
First entry: AUD750.00 + GST Second and all subsequent entries AUD700.00 + GST
Entry categories reflect key retail channels and recognise different communication conditions and controls in each channel. Please note that retailers quoted are examples only.
CATEGORY 1. BEAUTY & PROFESSIONAL HEALTHCARE
ENTRY CODE: 1(T) & 1(P):
Including Vitamins, Cosmetics, Cough & Cold.
e.g Priceline, Chemist Warehouse, The Body Shop, The Shaver Shop, Retail Chemists. Hospitals, Medical Centres, Doctors, Vets, Pharmacies (OTC). Optometrists, Chiropractors, Health professionals, Massage Therapists Physios, Vet Clinics, etc
CATEGORY 2. CONVENIENCE/ ROUTE STORES
ENTRY CODE: 2(T) & 2(P):
7Eleven, Milk bars and forecourt shops, e.g. Caltex Star Mart.
CATEGORY 3. DEPARTMENT STORES/MASS MERCHANTS
ENTRY CODE: 3(T) & 3(P)
Including; Sporting goods retailers, Hardware & D.I.Y, Toy Retailers etc
e.g David Jones, Myer, Bunnings, Toys R Us, Rebel Sport etc.
CATEGORY 4. FASHION & ACCESSORY RETAILERS
ENTRY CODE: 4(T) & 4(P)
Apparel, Eyewear, Luggage, Footwear, Jewellery
CATEGORY 5. GROCERY - FOOD
ENTRY CODE: 5(T) & 5(P):
Food categories within Supermarkets, Delis, Fresh Food & Fruit Markets, Fishmongers etc.
e.g Woolworths, Coles, IGA, Harris Farm, De Costi Seafoods etc.
CATEGORY 6. GROCERY – NON FOOD
ENTRY CODE: 5(T) & 5(P):
Non-food categories within Supermarkets.
e.g Woolworths, Coles, IGA.
CATEGORY 7. LIQUOR RETAILERS
ENTRY CODE: 6(T) & 6(P):
On premise e.g. Clubs, Pubs, Hotels
Off-premise e.g. Liquorland, Dan Murphy, BWS
CATEGORY 8. SERVICES & LIFESTYLE PROVIDERS
ENTRY CODE: 8(T) & 8(P)
Airlines, Book stores, Financial Services, Newsagents, Pet shops, Postal services, Stationery & Art supplies, Travel Agents. Car retailers, Spare parts, Tyres and Aftermarket accessory retailers. e.g. Toyota, Bob Jane T-Mart, Midas and Repco. Cafés, Concert venues, Fast food outlets, Restaurants, Sporting venues e.g McDonalds, KFC, Pizza Hut, MCG.
CATEGORY 9. TELECOMMUNICATIONS, HOME ENTERTAINMENT & ELECTRICAL RETAILERS
ENTRY CODE: 9(T) & 9(P):
Computers, Printers, Software, Mobile phones, Phones and Internet service providers, DVD & music retailers e.g. Dick Smith, Retravision, Telstra Shops etc
CATEGORY 10. DIGITAL & INTERACTIVE SOLUTIONS
ENTRY CODE: 10
Retail – In-store stand alone, Directional &/or Product Selection; Corporate – Infrastructure – Airports & Transportation, Hospitality – Pubs, Clubs, Sporting Venues etc. Minimum of 25 units deployed.
CATEGORY 11. WINDOW DISPLAYS
ENTRY CODE: 11
Window display – covers all retail channels
CATEGORY 12. CATEGORY MANAGEMENT
ENTRY CODE: 12
This category covers “Multi-Brand” category fixturing designed to maximise stock placement and/or organize a specific category in-store. Entries can cover major installations through shelf delivery systems, but by definition, must clearly enhance and lift Category delivery across all brands in its stated environment. Production run must be 25 or more units.
CATEGORY 13. RETAIL SALES PROMOTION
ENTRY CODE 13
In-Store Promotions in any retail channel. Note: All entries must include the relevant Lottery/Permit numbers
CATEGORY 14. RETAIL MARKETING & COMMUNICATIONS CAMPAIGN
ENTRY CODE: 14
An integrated campaign where multiple types of marketing are deployed.
CATEGORY 15. RETAIL MEDIA
ENTRY CODE: 15
Out-of-home and media solutions for the retail environment including instore, mall and shopping precincts.
CATEGORY 16. SHORT RUN
ENTRY CODE: 16
A special category to reflect entries whose planned roll-out was a run of less than 25 units. There must be clear evidence that such entries were not simply a trial or a component part of a larger project. Entries into this category can relate to any retail channel
CATEGORY 17. STORE DESIGN
ENTRY CODE: 17
Includes flagship stores, shop in a shop & store design/fitout
CATEGORY 18. OPEN
ENTRY CODE: 18
Any retail categories not covered by the above.
IMPORTANT: Entry to this category will be at the discretion of POPAI Australia