Entry Information & Categories
Entry Information
Full Contest Rules, Regulations & Entry Instructions are available for Download – Click Here
For Step-By-Step instructions for On-line Entries - Click Here
Entries for this year's Awards close at 5pm Friday, 30th July, 2010
Entry Categories
Entry categories reflect key retail channels and recognise different communication conditions and controls in each channel. Please note that retailers quoted are examples only.
CATEGORY 1. AUTOMOTIVE DEALERS/ AFTERMARKET
ENTRY CODE: 1(T), 1(S-P), 1(P)
Car retailers, Spare parts, Tyres and Aftermarket accessory retailers.
e.g. Toyota, Mitsubishi, Ford, Beaurepaires, Bob Jane T-Mart, Midas and Repco.
CATEGORY 2. BEAUTY & HEALTHCARE
ENTRY CODE: 2(T), 2(S-P), 2(P):
Including Vitamins, Cosmetics, Cough & Cold.
e.g Priceline, Chemist Warehouse, The Body Shop, The Shaver Shop, Retail Chemists.
CATEGORY 3. CONVENIENCE/ ROUTE STORES
ENTRY CODE: 3(T), 3(S-P), 3(P)
7/11’s, Milk bars and forecourt shops, e.g. Caltex Star Mart.
CATEGORY 4. DEPARTMENT STORES/MASS MERCHANTS
ENTRY CODE: 4(T), 4(S-P), 4(P)
Including; Sporting goods retailers, Hardware & D.I.Y, Toy Retailers etc
e.g David Jones, Myer, Bunnings, Toys R Us, Rebel Sport etc.
CATEGORY 5. FASHION & PERSONAL ACCESSORY RETAILERS
ENTRY CODE: 5(T), 5(S-P), 5(P)
Apparel, Eyewear, Luggage, Footwear.
CATEGORY 6. FOOD RETAILERS
ENTRY CODE: 6(T), 6(S-P), 6(P)
Supermarkets, Delis, Fresh Food & Fruit Markets, Fishmongers etc.
e.g Woolworths, Coles, IGA, Harris Farm, De Costi Seafoods etc.
CATEGORY 7. LIQUOR RETAILERS (ON AND OFF PREMISE)
ENTRY CODE: 7(T), 7(S-P), 7(P)
On premise e.g. Clubs, Pubs, Hotels
Off-premise e.g. Liquorland, Dan Murphy’s, BWS
CATEGORY 8. PROFESSIONAL HEALTH CARE - MEDICAL/PHARMACIST/VETERINARY
ENTRY CODE: 8(T), 8(S-P), 8(P)
Hospitals, Medical Centres, Doctors, Vets, Pharmacies (OTC). Optometrists, Chiropractors, Health professionals, Massage Therapists Physios, Vet Clinics, etc
CATEGORY 9. RETAIL FOOD OUTLETS
ENTRY CODE: 9(T), 9(S-P), 9(P)
Café’s, Concert venues, Fast food outlets, Restaurants, Sporting venues
e.g McDonalds, KFC, Pizza Hut, MCG, Acer Arena.
CATEGORY 10. RETAIL SERVICES & LIFESTYLE PROVIDERS
ENTRY CODE: 10(T), 10(S-P), 10(P)
Airlines, Book stores, Financial Services, Newsagents, Pet shops, Postal services, Stationery & Art supplies, Travel Agents.
CATEGORY 11. TELECOMMUNICATIONS, HOME ENTERTAINMENT & ELECTRICAL RETAILERS
ENTRY CODE: 11(T), 11(S-P), 11(P)
Computers, Printers, Software, Mobile phones, Phones and Internet service providers, DVD & music retailers e.g. Dick Smith, Tandy, Retravision, Telstra Shops etc
CATEGORY 12. DIGITAL & INTERACTIVE MEDIA
KIOSKS ENTRY CODE: 12(DK-R) Retail – In-store stand alone, Directional &/or Product Selection
KIOSKS ENTRY CODE: 12(DK-C) Corporate – Infrastructure – Airports & Transportation, Hospitality – Pubs, Clubs, Sporting Venues etc.
CONTENT ENTRY CODE: 12(DC-R) Retail – In-store stand alone, Directional &/or Product Selection
CONTENT ENTRY CODE: 12(DC-C) Corporate – Infrastructure – Airports & Transportation, Hospitality – Pubs, Clubs, Sporting Venues etc.
CATEGORY 13. INTERACTIVE DISPLAY SOLUTION
ENTRY CODE: 13(IDS)
For displays that have both ‘interactivity’ (digital & interactive media) and ‘product display’ designed & manufactured as an integral part of the one display.
CATEGORY 14. IN-STORE CATEGORY MANAGEMENT
ENTRY CODE: 14(CM)
This category covers “Multi-Brand” category fixturing designed to maximise stock placement and/or organize a specific category in-store. Entries can cover major installations through shelf delivery systems, but by definition, must clearly enhance and lift Category delivery across all brands in its stated environment.
CATEGORY 15. IN-STORE RETAIL SALES PROMOTION
ENTRY CODE 15(N), 15(R)
14(N) Australian &/or New Zealand National Promotions
14(R) Australian & /or New Zealand Regional Promotions
CATEGORY 16. SIGNAGE/BRANDING
ENTRY CODE: 16(I), 16(N-I)
15(I) Signage/Branding Illuminated
15(N-I) Signage/Branding Non-Illuminated
CATEGORY 17. IN-STORE MARKETING & COMMUNICATIONS CAMPAIGN
ENTRY CODE: 17(IMC)
An integrated campaign held within one retailer where multiple types of instore marketing are deployed.
CATEGORY 18. IN-STORE MEDIA
ENTRY CODE: 13(IM)
Out-of-home and media solutions for the retail environment including instore, mall and shopping precincts.
CATEGORY 19. OPEN
ENTRY CODE: 17(T), 17(S-P), 17(P)
Any retail categories not covered by the above.
IMPORTANT: Entry to this category will be at the discretion of POPAI Australia