Entry Information & Categories
Entry Information
Full Contest Rules, Regulations & Entry Instructions are available for Download – Click Here
For Step-By-Step instructions for On-line Entries - Click Here
Entries for this year's Awards close at 5pm Tuesday, 26th July, 2011
Entry Categories
Entry categories reflect key retail channels and recognise different communication conditions and controls in each channel. Please note that retailers quoted are examples only.
CATEGORY 1. BEAUTY & HEALTHCARE
ENTRY CODE: 1(T), 1(S-P), 1(P):
Including Vitamins, Cosmetics, Cough & Cold.
e.g Priceline, Chemist Warehouse, The Body Shop, The Shaver Shop, Retail Chemists.
CATEGORY 2. CONVENIENCE/ ROUTE STORES
ENTRY CODE: 2(T), 2(S-P), 2(P):
7Elevens, Milk bars and forecourt shops, e.g. Caltex Star Mart.
CATEGORY 3. DEPARTMENT STORES/MASS MERCHANTS
ENTRY CODE: 3(T), 3(S-P), 3(P)
Including; Sporting goods retailers, Hardware & D.I.Y, Toy Retailers etc
e.g David Jones, Myer, Bunnings, Toys R Us, Rebel Sport etc.
CATEGORY 4. FASHION & PERSONAL ACCESSORY RETAILERS
ENTRY CODE: 4(T), 4(S-P), 4(P)
Apparel, Eyewear, Luggage, Footwear.
CATEGORY 5. FOOD RETAILERS
ENTRY CODE: 5(T), 5(S-P), 5(P):
Supermarkets, Delis, Fresh Food & Fruit Markets, Fishmongers etc.
e.g Woolworths, Coles, IGA, Harris Farm, De Costi Seafoods etc.
CATEGORY 6. LIQUOR RETAILERS (ON AND OFF PREMISE)
ENTRY CODE: 6(T), 6(S-P), 6(P):
On premise e.g. Clubs, Pubs, Hotels
Off-premise e.g. Liquorland, Dan Murphy’s, BWS
CATEGORY 7. PROFESSIONAL HEALTH CARE - MEDICAL/PHARMACIST/VETERINARY
ENTRY CODE: 7(T), 7(S-P), 7(P)
Hospitals, Medical Centres, Doctors, Vets, Pharmacies (OTC). Optometrists, Chiropractors, Health professionals, Massage Therapists Physios, Vet Clinics, etc
CATEGORY 8. RETAIL SERVICES & LIFESTYLE PROVIDERS
ENTRY CODE: 8(T), 8(S-P), 8(P)
Airlines, Book stores, Financial Services, Newsagents, Pet shops, Postal services, Stationery & Art supplies, Travel Agents. Car retailers, Spare parts, Tyres and Aftermarket accessory retailers. e.g. Toyota, Mitsubishi, Ford, Beaurepaires, Bob Jane T-Mart, Midas and Repco. Café’s, Concert venues, Fast food outlets, Restaurants, Sporting venues e.g McDonalds, KFC, Pizza Hut, MCG, Acer Arena.
CATEGORY 9. TELECOMMUNICATIONS, HOME ENTERTAINMENT & ELECTRICAL RETAILERS
ENTRY CODE: 9(T), 9(S-P), 9(P):
Computers, Printers, Software, Mobile phones, Phones and Internet service providers, DVD & music retailers e.g. Dick Smith, Tandy, Retravision, Telstra Shops etc
CATEGORY 10. DIGITAL & INTERACTIVE MEDIA
KIOSKS ENTRY CODE: 10(DK) Retail – In-store stand alone, Directional &/or Product Selection; Corporate – Infrastructure – Airports & Transportation, Hospitality – Pubs, Clubs, Sporting Venues etc. Minimum of 25 units deployed.
CONTENT ENTRY CODE: 10(DC) Retail – In-store stand alone, Directional &/or Product Selection; Corporate – Infrastructure – Airports & Transportation, Hospitality – Pubs, Clubs, Sporting Venues etc. Minimum of 25 units deployed.
CATEGORY 11. INTERACTIVE DISPLAY SOLUTION
ENTRY CODE: 11(IDS)
For displays that have both ‘interactivity’ (digital & interactive media) and ‘product display’ designed & manufactured as an integral part of the one display. Minimum of 25 units deployed.
CATEGORY 12. IN-STORE CATEGORY MANAGEMENT
ENTRY CODE: 12(CM)
This category covers “Multi-Brand” category fixturing designed to maximise stock placement and/or organize a specific category in-store. Entries can cover major installations through shelf delivery systems, but by definition, must clearly enhance and lift Category delivery across all brands in its stated environment. Production run must be 25 or more units.
ENTRY CODE: 12(CMSR)
This category covers “Multi-Brand” category fixturing designed to maximise stock placement and/or organize a specific category in-store. Entries can cover major installations through shelf delivery systems, but by definition, must clearly enhance and lift Category delivery across all brands in its stated environment. A special category to reflect displays whose planned roll-out was a run of less than 25 units or for those in flagship stores - There must be clear evidence that such entries were not simply a trial or a component part of a larger display project. Entries into this category can relate to any retail sector
CATEGORY 13. IN-STORE RETAIL SALES PROMOTION
ENTRY CODE 13(N)
Australian &/or New Zealand In-Store Promotions in any retail channel. Note: All entries must include the relevant Lottery/Permit numbers
CATEGORY 14. IN-STORE MARKETING & COMMUNICATIONS CAMPAIGN
ENTRY CODE: 14(IMC)
An integrated campaign held within a retail outlet where multiple types of instore marketing are deployed.
CATEGORY 15. IN-STORE MEDIA
ENTRY CODE: 15(IM)
Out-of-home and media solutions for the retail environment including instore, mall and shopping precincts.
CATEGORY 16. SHORT RUN & FLAGSHIP
ENTRY CODE 16(T), 16(S-P), 16(P)
A special category to reflect displays whose planned roll-out was a run of less than 25 units or for those in flagship stores - There must be clear evidence that such entries were not simply a trial or a component part of a larger display project. Entries into this category can relate to any retail sector
CATEGORY 17. OPEN
ENTRY CODE: 17(T), 17(S-P), 17(P)
Any retail categories not covered by the above.
IMPORTANT: Entry to this category will be at the discretion of POPAI Australia