Who is POPAI

Who is POPAI?

POPAI is the only global, not-for-profit, association exclusively dedicated to the retail marketing industry.

Our unique global network of 20 offices covering 45 countries is dedicated to serving in excess of 1,700 member companies worldwide with:

• Awards Recognition
• Educational Opportunities
• Market Intelligence
• Global Contacts
• Events & Networking Opportunities
• Industry Research

POPAI Australia & New Zealand

Our Vision

To accelerate the evolution of Shopper Marketing and drive its integral role in the marketing mix.

Our Mission

To be a successful, dynamic association operating as the focal point for Marketing at Retail excellence.
We deliver outstanding service and value to our members in the areas of facilitation, education, information, best practice and networking for those in the Shopper Marketing arena.

Our Objectives

•To promote the importance of Marketing at Retail and Shopper Marketing in the total marketing mix
•To improve levels of education in the industry
•To develop and encourage improved standards of practice
•To represent industry views
•To promote a better understanding of the medium
•To provide an opportunity to exchange ideas and experiences
•To conduct research for more effective strategy

To join POPAI Australia and New Zealand see our Join POPAI page.