Who is POPAI
Who is POPAI?
POPAI is the only global, not-for-profit, association exclusively dedicated to the retail marketing industry.
Our unique global network of 20 offices covering 45 countries is dedicated to serving in excess of 1,700 member companies worldwide with:
- Awards Recognition
- Educational Opportunities
- Market Intelligence
- Global Contacts
- Events & Networking Opportunities
- Industry Research
POPAI Australia & New Zealand
Our Vision
To advance the evolution of Marketing at Retail as a strategic and tactical advertising medium and an integral part of the marketing mix.
Our Mission
POPAI is a successful and dynamic business that operates as a centre of excellence for Marketing at Retail. It is dedicated to serving the needs of its members by sourcing and delivering Marketing at Retail information and resources. POPAI provides outstanding opportunities for the professional development of both its members and the industry through networking and education and by recognising and rewarding excellence in the Marketing at Retail environment.
Our Objectives
•To promote the importance of Marketing at Retail in the total marketing mix
•To improve levels of education in the industry
•To develop and encourage improved standards of practice
•To represent industry views
•To promote a better understanding of the medium
•To provide an opportunity to exchange ideas and experiences
•To conduct research for more effective strategy
To join POPAI Australia and New Zealand see our Join POPAI page.